In 1969, we went to the Moon. In 2021, we made it to Mars. And now, in 2022, it's time to join the MISSION TO URANUS, a colon cancer awareness campaign in the United States, in conjunction with the Colon Cancer Coalition, in which we invite Americans to join the most important mission on Earth: getting screened. Because 9 out of 10 people beat colon cancer when it's caught early with a colonoscopy.
The campaign reached more than 45 million impressions with less than $5,000 in media. It was launched in a 30-second video on Twitter, with two radio ads and also a video billboard in Times Square, New York. We even had former NASA astronaut and US Air Force pilot Dick Covey helping us spread the message. All contents below.
Radio Mercury Awards 2022 winner. Creative radio spot for a cause.