Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction.
China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world. The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity.
Geometry Global Bogota took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products.
And Colombia has the perfect sustainable ingredient: the Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia.
Bringing in the expertise of Geometry’s Hong Kong office and WildBond Hong Kong, a conservation group dedicated to protecting endangered species, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs.
Multiple products were developed including massage oil, candles, and an energy drink, and marketed under a provocative Chinese brand name (She Shou Tau, or “Orgasmic Peach”) with a compelling package design to suit this unique sales channel.
The products are available in select adult shops and massage parlors in Hong Kong and Shenzhen, China.
For more campaign details, and full list of products visit: http://www.floraforfauna.org
Credits:
MINISTERIO DE AMBIENTE Y DESARROLLO SOSTENIBLE
GEOMETRY GLOBAL BOGOTA + GEOMETRY GLOBAL HONG KONG
Xavier Serrano, Geometry Global Colombia CEO
David Paysant Geometry Global Hong Kong CEO
Juan Jose Posada, Geometry Global UK Chief Creative Officer
Daniel Comar, Geometry Global Asia Pacific Regional Executive Creative Director
Edwin Pineda, Geometry Global Colombia General Creative Director
Julian Hernández, Geometry Global Hong Kong Executive Creative Director
Julian Guarín Barkach, Geometry Global Colombia Creative Director
Ivan Meza, Geometry Global Colombia General Creative Director
Alex Del Río, Geometry Global Colombia Art Director
Omar Romero, Geometry Global Colombia Planning Director
Camilo Afanador, Geometry Global Colombia Regional Production Vice President
María Cristina Manosalva, Geometry Global Colombia General Account Director
Maria Paula Marmolejo, Geometry Global Colombia Account Director
Carlos Bedoya, Geometry Global Hong Kong Art DirectorCarlos Bedoya, Geometry Global Hong Kong Art Director
Daniela Abril, Geometry Global Colombia Account Executive
Omar Romero, Geometry Global Colombia Planning Director
Camilo Afanador, Geometry Global Colombia Regional Production Vice President
María Cristina Manosalva, Geometry Global Colombia General Account Director
Maria Paula Marmolejo, Geometry Global Colombia Account Director
Carlos Bedoya, Geometry Global Hong Kong Art DirectorCarlos Bedoya, Geometry Global Hong Kong Art Director
Daniela Abril, Geometry Global Colombia Account Executive
Luisa Vela, Geometry Global Colombia Video Editor
Carlos Arredondo, Geometry Global Colombia Creative Director
Mariana Rivera, Geometry Global Colombia Digital Art Director
Juan Botero, Geometry Global Colombia Art Director
Harshad Sreedharan, Geometry Global Hong Kong Business Director
Jay Lee, Geometry Global Hong Kong Copywriter
Anastasia Simone Franz, Geometry Global Hong Kong Art Director
Celia Wang, Geometry Global Hong Kong Account Manager
Zeph Teng, Geometry Global Hong Kong Associate Creative Director
Kathy Yu, Geometry Global Hong Kong Account Executive
Pablo Verbeke, Geometry Global Hong Kong Videographer
Whisky Films, Andrés Colantoni,
Harshad Sreedharan, Geometry Global Hong Kong Business Director
Jay Lee, Geometry Global Hong Kong Copywriter
Anastasia Simone Franz, Geometry Global Hong Kong Art Director
Celia Wang, Geometry Global Hong Kong Account Manager
Zeph Teng, Geometry Global Hong Kong Associate Creative Director
Kathy Yu, Geometry Global Hong Kong Account Executive
Pablo Verbeke, Geometry Global Hong Kong Videographer
Whisky Films, Andrés Colantoni,
Latina Post, Andrés Moreno,
Machina Studio, Camilo Lucena,
Sonido Azulado, David Cárdenas,
Gracias
谢谢
谢谢
