For well-known years Colombians didn´t have people migrating to our country. Major migrations were from Colombia to everywhere. Our frontier with Venezuela is 1000 Miles. 50% of our population has a Venezuelan relative. Xenophobia, a worldwide phenomenon now arrived at Colombia. The political and social crisis in Venezuela, has forced millions out of their country. As they search opportunities, the Venezuela-Colombia frontier has become an exodus point. (+500.000 over 3 years “threating opportunities" for Colombians).
The Rausch brothers are the most important chefs in Colombia, they are jewish, and knows how feels be judged. For this reason, they decided send a diversity message, creating a chocolates with the face of famous, who have differents origins. This chocolate as the characters haved been made with cocoa from the place where they born.
C R E D I T S
Xavier Serrano - Geometry - CEO
Juan José Posada - Executive Creative Director Latam
Edwin Pineda - General Creative Director
Carlos Arredondo - Creative Director
Cristian Jiménez - Art Director
Johana Dueñas - Art Director
Eduardo España - Copywriter
Luisa Vela - Video Editor
Latina Studio - 3D Modeling / Postproduction